Learning Outcomes

Ethics and Effective Business Communication

Technology and Culture in Business Communication

Digital Channels, Business Problems and Cultural Diversity

Lesson Summary

In this module, you’ll be introduced to effective business communication and its benefits. You’ll learn the guidelines for ethical communication, the steps to communicate effectively and how to make meetings productive. Learn about social media choices for quick messaging, business problems and the types of organisational structure.

Maximising Digital Communication for Business - Course Assessment

Learn how to improve your digital business communication skills with the strategies provided in this free online course.

Maximising Digital Communication for Business

Any communication that relies on computer technology is considered ‘digital’ communication and businesses can harness its  power to expand their reach and connect with colleagues, customers and audiences in new and exciting ways. Are you looking to take your business communication skills to their next level? We explain how to make the most of digital communication to reach your business goals. Sign up to learn how to express yourself effectively.

Autoresponders and Picking Topics

Research Your Market

Creating the Content

Crafting Autoresponder Messages

Set Up Your Site

Opt-in List of Email Addresses

Drive Traffic To Your Site

Email marketing is a promotional strategy businesses use to share information with their contacts list. This module will guide you through the various stages of email marketing, and you can create a plan for yourself or a client. You will learn about autoresponders, content, spam, opt-in list, and setting up a website with good traffic.

Course assessment

Learn how to use email to find customers, build your brand and drive sales in this free online digital marketing course.

Basics of Email Marketing

Using email to drive direct marketing campaigns and share updates and product information can be effective if care is taken to create relevant autoresponders and ‘opt-in’ lists. This digital marketing course takes you through the seven stages of setting up your email marketing plan and explains how to manage website traffic. Sign up to learn how to get subscribers, drive traffic, avoid being labelled as ‘spam’ and run successful email campaigns.

2U Powered Degrees Pricing Chart: 112 Programs from $20K – $200K

A Decade of MOOCs: A Review of MOOC Stats and Trends in 2021

5 Best Free Raspberry Pi Courses for Beginners in 2025

Best CSS Layout Courses for 2025

After Academia and Finance, Coursera Turns to Amazon for its Next CEO

Layoffs Hit Udemy: 20% Out as Some Jobs Move Overseas

11 Best Applied AI & ML Courses for 2025

7 Best Sketch Courses for 2025

2022 Year in Review: The “New Normal” that Wasn’t

Class Action: 50,000 Seek Payouts, Costing Coursera, Udemy Millions

Beginning to Program: Review of CS50 Scratch Course

2025’s Online Education Shakeup Claims Another: Skillshare’s CEO Departs

The Day MOOCs Truly Died: Coursera’s Preview Mode Kills Free Learning

Duolingo’s 2026 Strategy: The Road to 100 Million DAUs

7 Best TikTok Marketing Courses for 2025

8 Best Ecology Courses for 2025: How Species and Systems Interact